Mortgage - the dual pricing effect

Dual Pricing - what effect is it having on the mortgage market from a consumers perspective and what effect is it having from the mortgage brokers viewpoint? To give you an indication as to what dual pricing is we'll take a look at the dictionary definition which states that 'dual pricing is the selling of identical products in different markets at different prices.  In effect, in laymans terms, what the banks and lenders are doing is offering their most competitive products direct to the consumer themselves therefore negating the need to use intermediaries and mortgage brokers.

From the consumers perpective what do they do? They pick up their mortgage calculator, work out what repayments they can afford, go along to their bank, have that amount reinforced and bingo, if they meet the criteria they are given the mortgage.  Is this an advised mortgage though? Has the consumer thoroughly had their financial situation looked at by a skilled mortgage broker, or have they simply been offered the cheapest but perhaps not the best deal?  At a time when financial advice is needed the most, in the midst of an economic crisis, the consumer is not being provided the best truly 'independent' advice that can be offered.  The likelihood is that they will be 'sold to' by a bank adviser/salesperson rather than provided financial advice. The other likelihood is that they will also be 'sold' protection products that they don't need to achieve some target somewhere. Of course, there is the benefit of being provided a cheaper mortgage deal and to be brutally honest, although its not part of TCF, thats pretty much all the majority of consumers care about in the current economic situation.

Almost 70% of all mortgage business was introduced prior to the credit crunch and the introduction of dual pricing, so for the lenders to bite the hand that feeds them as it were, by negating the need for intermediaries and mortgage brokers throughout the difficult period was, silly, to say the least. Of course, the lenders were swift in stating that dual pricing wasn't a conspiracy however, most mortgage brokers will certainly remember which banks and lenders stood by them. The question to be asked is why the lenders would offer the same mortgage products through mortgage brokers if they are so poorly priced in comparison to the same product provided by them? Is it simply greed?

From the perspective of the mortgage broker, dual pricing, although in its 2nd year now, and expected to be a stealthy killer of the mortgage broker and the industry as a whole, has not yet destroyed the market as expected.  Many of the mortgage brokers we speak to have simply moved towards offering a more rounded financial advice offering, covering investments and pensions as well and the consumer appears in most cases to be responding. Although, to survive, many brokers are now providing a fee based mortgage service, it hasn't been to the absolute detriment of the mortgage industry, suprisingly. Every mortgage broker and intermediary has an opinion as to the validity of dual pricing and of course, it doesn't champion TCF in any way, shape or form but what the consumer has to weigh up is whether the lack of advice can be justified for a cheaper mortgage and for many, the reality is - it does.

Economic green shoots - a recruiters view

Everyone working in financial services whether they are a financial adviser, an IFA, a mortgage adviser or whatever, they all have their own opinion as to whether we are really seeing a sustained uplift in not just the UK but the worlds economy. So are we? Have we gone through the worst of it now or is this just the small respite in the tornado of economic catastrophe?

I always say this, but working as a recruitment specialist within the financial services market gives us a unique insight and an all round perspective into how the market is faring overall.  Because we are reliant on the provision of a service to financial services organisations for our income and that service is adversely affected by the lessened need for recruitment, we, as companies suffer, due to the cuts in staffing and redundancies.  Who is going to take staff on in the middle of an economic crisis? Certainly not the industry hardest hit!   Perhaps as much as any financial adviser or IFA, financial services recruiters have been affected by the turbulent economic situation to the detriment of many good recruitment organisations, so much so that I wouldn't be surprised to find out if a large number had gone to the wall. However, working close to the coal face but not actually at it, affords us a very good view of the economic picture.

Financial advisers and IFA's we speak to have recently begun to notice a change, a surge in the market, a confidence returning to the consumer, particularly in the investment market. This can only be a good thing. We as recruiters working with the financial services industry have also noticed an uplift in the number of mortgage advisory roles on offer, comparitively to six months previous. Six months ago, we would have been lucky to have three mortgage adviser roles on our books, down the line we have noticed a huge lift in the numbers of banks and other operators requiring mortgage advisers.  A simplistic view I know, but is it because money is being moved, consumers are borrowing again?  I can see no other reason although I am sure someone will correct me.

The upshot is however, the requirement for more mortgage advisers is one of the key indicators that the market is really, finally picking up.  So lets nurture these green shoots and watch them grow back into economic saplings - but maybe with thicker roots this time and not grown in quicksand eh?

IFA's as football teams - is there a correlation?

I was wondering the other day just for a bit of fun, recruiters do have fun you know, if I could come up with any sort of correlation between financial advisers or more specifically IFA's, and Premier league football teams. In between the hours spent in the noble position of assisting people making excellent financial services career decisions I actually came up with, what we at XL-Recruitment thought, were some rather comical ones. Now, the definitions were that there had to be some sort of direct comparison and that it was the top four teams in the Premier league that they had to represent.Well, five including mine!

So we started with the A - The Arsenal of IFA's. The Arsenal IFA is cosmopolitan, probably a city gent and most definitely the most sharply dressed, suave and sophisticated in his firm. His swift and decisive advice although well executed, has often been known to flirt with monetary gain without really making the knockout blow and delivering the result required. Verdict - pretty but doesn't really get the job done!

The Liverpool IFA - The IFA representing Liverpool is a fanatically detailed financial adviser, technically proficient and stable but often labelled conservative and dour, defensive even. Primarily risk averse, he/she will build a usually solid investment portfolio that will immediately collapse if one or two funds go missing for a short period. Verdict - Conservative and perpetually jealous of the neighbouring firm.

The Manchester Utd of Financial Advisers or IFA's is a big swaggering giant of an IFA, arrogant and sure of his/her own ability. The Manchester Utd adviser has a cosmopolitan flavour with a gritty northern foundation, they will be suave with a steely determination to win and they are ultra competetive. They will quite often get down and dirty in order to get ahead, have a flagrant disregard for authority and you can guarantee, they will be the adviser in the firm doing the mega sized pensions transfer cases. Verdict - Champion in his/her own lifetime, arrogant to the nth degree but unfortunately, bloody good at what they do!

The Chelsea IFA - The Chelsea IFA or financial adviser is a returnee to the financial services fold. Probably a financial adviser that was once 'top of the class' although he/she might have that jaded, hangdog look of the 'almost but never quite got there'. An IFA that builds functional, yet fluid investment portfolios, they work with solid foundations and are usually always lucky enough to get the result, even if it is in the last minute. Verdict - sturdy performer, works well within a system but not so well on their own.

Now, as a Tottenham supporter myself I absolutely have to include my team. So, here we go: The Tottenham IFA is an IFA or financial adviser who harks back to the glory, glory era when they worked in 'tied' home service and their slick moves could bamboozle the punters and the opposition alike ensuring that they quite often topped the tables and won awards. Nowadays, they are bitter, often reminded by bigger and better neighbours of what used to be. An inability to plough funds into their practice at the right time and keep up with the industry has meant that the Tottenham IFA has had to watch as the rest of the world have caught up and even passed him/her by. Verdict: Bitter and constantly tells anyone who will listen how good they used to be.

If any of you professional financial advisers or IFA's out there want to include your teams or your comparisons, please feel free to add comments, it would be a welcome addition to just me writing and it would be funny I'm sure to see some of them like Bolton or West Ham, so come on, get those comments in.

Financial services, unattractive - whatever next?

There was a frightening story coming from The Recruiter last week highlighting how the credit crunch and failing economy have affected the financial services industry. It also mentions how the financial sector as a whole has become less attractive as a career choice for professionals over the last year, something we at XL-Recruitment and certainly on this blog,have harped on about on numerous occasions.

It seems that, according to Universum UK, financial advisory, IFA, banking and financial organisations in general have seen a reduction in the numbers of professionals applying for their positions, well, all except the Bank of England of course, they still stand at 23rd in the all time list of favourable career choices. Well, those Million pound bonus's are kind of attractive aren't they?

Funnily enough though, students were asked the same survey questions and results demonstrated that banks, auditing firms and management consultants were still deemed to be good career choices. Not a mention of the financial adviser, IFA or Broker consultants roles that are the majority of the financial recruitment sectors bread and butter!

Also, surprise, surprise here but career and job security have come out top on the 'what to consider when choosing where to work' scenario. Of course, its going to come out on top, we're in a recession people. You would have thought that the 2.5 million unemployed might have cemented that idea. In any case, job security came out on top as 'the consideration most likely to affect job choice' in 55.9% of cases.

It appears that the new consideration for companies within financial services is that, more and more employees are staying with the same company. However, with the job layoffs and cost-cutting initiatives, employee engagement is low. When the economy picks up, these employees will be looking for new opportunities and employers will be faced with a challenge: how to deal with rising attrition rates and at the same time meet new market demands. Companies cannot afford to neglect their employer brands.

The Government and the financial services industry - pah, they haven't got a clue!

This video, shown live on Sky News and featuring financial adviser, Jonathan Davies, a year ago, when the economy was at its worst,we at XL-recruitment believe, highlights the governments inability to understand the financial services industry as a whole and not just the housing market. Longer term their lack of understanding could potentially have a detrimental effect on the financial services industry as a whole and I think many financial advisers and IFA's are watching with interest how the next few years within the industry as a whole, pans out.

Financial advisers across the UK and particularly in the mortgage industry, have often informed us at XL-Recruitment over the last year, that the mortgage market has died a death. Sub Prime lending is no more - not a bad thing - couples with limited funds and very little expendable income, overreaching themselves with 100% mortgages and property with overinflated values can't be good for the economy as a whole!

Can the green shoots of recovery we are now experiencing - and we are - be attributed to the governments and Bank of England quantitive easing or is it just natural organic growth? For us in the financial services recruitment industry, any growth whether forced or not is fantastic, especially after a year of reduced fee income and business development. The more of it we see, the happier we become, as I am sure, are most, if not all the financial advisers, IFA's and mortgage advisers who have struggled to maintain enough of an income level to survive, let alone prosper.

So come on Mr Brown, get a grip, why not put some measures in place that might actually work and give us a sustained uplift and not a yo-yo recovery.

I don't need to interview, I'm a financial adviser

For those of us working in financial services recruitment, we all have our own pet hates.  I  personally, as a recruiter specializing in financial advisory or IFA roles have quite a few but then thats me. I'm joking of course but the main one absolutely has to be, candidates that haven't fully prepared for the interview they are going for. Now, the fact that I have a few pet hates doesn't automatically make me a grumpy old man, it just means that I have a lower tolerance threshold than is probably required!


How many of you financial services recruiters have contacted a candidate, whether from job board, database or even client referral, sold them a financial advisory position that would be absolutely ideal on paper, thoughtfully prepared them and told them everything you know about the company..............only to have them not look at the website or the job spec you've sent and when they get to interview, absolutely forget everything you've previously told them about the job that will most probably improve their economic situation immeasurably? Clearly this problem isn't limited to financial services recruitment, I've even done it myself, a long time ago mind - I think it was going for my first interview.  It is however exhibited by candidates who believe themselves above needing to research and prepare.  Yes, you know the ones, the guys and gals who think they're too good for the role they are going for - forgetting that there are 2.5 million unemployed out there and that there will also be 15 other candidates going for the same job they are. The ones that absolutely know they are going to get the job anyway, whoever else goes for it.


Now, we all know that in the real world of financial services, this doesn't happen.  No financial adviser or IFA is going to walk into any job in a bank or national IFA firm. All it takes is a bit of humility, a realization that perhaps someone else, the professional, does know best.  Take a little time out to look at a website, research the company you're interviewing for, get your figures together, run through the interview in your head the night before.  Its not that hard and it doesn't take hours but the work any financial adviser or IFA puts in to pre-interview prep pays huge dividends at the actual interview.  90% of people don't prepare for interview so it should come as no surprise to see that the 10% who do, even if less skilled, will often be the ones that progress to 2nd stage or even quite often, get the job.


If you're a financial adviser, an IFA or a mortgage broker, take a bit of time, prepare for interview and you will see the results, I guarantee it.  Take it from a grumpy recruiter who could do, quite honestly, with earning a few more fees from the interviews he's setting up! Rant over!!

CV Writing for financial advisers

As a recruitment specialist working in the financial services industry I am often asked to write the best CV I can for a financial adviser or IFA applying for their perfect role but what is the best way to write a Cv and what should it contain.  The financial services industry and particularly financial advisory organizations or IFA's, are looking for a definitive type of applicant and it's my job, ultimately, to present that candidate in the best light, in order to secure the financial adviser or IFA a 1st stage job interview. The Cv is a concise advertisement of yourself that should create interest for a potential employer and motivate them to want to interview you above anyone else.  

So, what does the modern financial advisory organization want in their IFA or financial adviser? Probably better to start telling you what they are not looking for first.  They are not looking for anyone who has lacked commitment in previous roles - so if you've flitted about from job to job throughout the last four or five years - you had better find a ready excuse to explain it! The financial services organization today is not looking for anyone who has defined targets in previous roles to be too difficult - too difficult, too difficult? By whose standards? The modern financial adviser or IFA type role is  very sales focused, as covered in previous posts,  Salesman, IFA or Financial Adviser?  so for a financial advisory professional to deem targets as unachievable, it indicates to the potential employer that the candidate lacks application and the desire to achieve.  The potential financial services employers also don't want inexperienced, under-qualified individuals that won't hit the ground running although this is currently defined by economic circumstance and as the market picks up and the economy performs better, we will see more leeway on this standard.

Now we have an idea as to what the potential employer in the financial services industry is looking for, how do we put it down as clearly and as attractively as possible.  A good Cv should always be easy to read and it should always have the most important functions close to the top of the page.  Start with your address details obviously but the first thing written should be a short, concise profile of yourself putting yourself in a highly desirable light for the role applied.  Sometimes this is called a career statement.  The next thing should be a bullet pointed list of key achievements, awards, etc.  Again this shows that you have excelled in previous roles and demonstrates you as someone who takes pride in achievement. for the financial adviser or IFA it is vital that they show they have the previous sales performance to excel with the potential employer reading the Cv.
The next thing on the financial services CV should be your past employment history, written in chronological order and showing any achievements, what your job entailed and the key competencies and experience gained.  The last thing on any CV is always personal information followed by referees.

A good financial services Cv should also never be more than two A4 sides long.  That is it! Much longer and it runs the risk of becoming tedious and will probably be repetitive.  Any shorter and it also runs the risk of looking like you don't have enough experience for the role or not enough employment history.  Financial advisory organizations, IFA's or accountants, because they work within the financial services industry are very much more strict with their procedures, references, etc, so it is important that the correct information is also put on the CV.  Lies or embellishment could always be found out at a later stage.  Working in financial services recruitment, I have become used to the need for exact CV's with exact career history and details, financial services is an industry that always checks.

If you need any Cv polishing or assistance with writing a CV - contact XL-Recruitment - financial services recruitment specialists, on 01278 429000 and ask to speak to one of the consultants.  This is just one of the value added services provided by XL.